Social+Networking


 * Write a response/comment on the following article:@http://www.financialpost.com/entrepreneur/social+media+work/3720799/story.html **


 * In the recent past we have seen how social media has influenced politics, elections and campaigns. Voters gain awareness only through social medias such as web, chat, Facebook, Twitter, MySpace and other forms of social medias. The word spreads within seconds to minutes on this platform ** on a global scale that too. Earlier much of this was culturally related however today it is all globalised. President Obama fruitfully used this for the US Presidential elections. He made effective use of the iPhone apps and Twitter to initialize his voting process, which lead into a form of viral marketing. Many of the videos were also posted on YouTube which led to more votes.

Naheed Nenshi, the mayor of Calgary practiced the same methodology of gaining votes for his elections. He not only used social media but used other forms of campaigning as well. However it was certain that social media had a much more powerful and efficient impact on him winning the elections. This medium today is effective is only because it is easily accessible to everyone and is the fastest mean of getting to people directly and persuading them to set a vote for you. In physical campaigning it is generally hard to persuade people thoroughly as only a few voters would exactly know the reasons why they are voting for the person. On the other hand when the matter is presented online the campaign seems clear and the voter can easily grasp onto the main points for the reasons he/she is voting for the person. Differentiating oneself from the rest using social media is the name of the game these days and hence Nenshi won the elections just as Obama did.