Online+Ad+Creation

   When dealing with the creation of online ads, it is very important to keep certain factors in mind. The first one being people’s attention is at a premium, it is hard to get and even harder to keep it. The second is that there are many constraints and limitations when creating an online ad, so one has to work with what one has to get the best result. The three most effective ways of creating an online ad with the least amount of annoyance to the people viewing that ad would be a banner ad, a vertical or skyscraper tower ad, and of course the ever popular Facebook ad. The reason why I personally chose these ads is because the organization the ads were created for is a very reputable club on campus and the types of online ads selected by me causes the least amount of annoyance to the people seeing it. The banner, tower and Facebook ads have no sound or fancy flash animation on it. This is in order for people to go about doing their work on a website without being bothered by the ad. The ads do however have an attractive and eye catching design and colour coding this enables that at some point of the other people eye’s will fall on the ad and only if they are intrigued enough by what is being advertised will they click through. This was also another reason why I did not choose to have pop-up ads of any sort because the point is not to annoy people by getting in the way of what they are doing but rather adding value to their online experience. To give a brief description of the organization I had chosen for my assignment, it is the Hindu Student Council at the University of Toronto, Mississauga (UTM). Hindu Student Council (HSC) is an association dedicated to promoting our unique culture through secularity of religious and social tolerance. Since the birth of HSC, it has been keen on spreading the idea of unity through diversity. It is not directed towards a particular community or ethnic group, rather it is a cultural organization whose aim is to represent the vast diversity. It strives to cultivate the feeling of oneness and equity among the UTM students, in particular the South Asian community of the UTM campus. The banner ad and the tower ad can be placed in any website to be advertised. They follow the standard size requirements. The purpose of these ads is to gain popularity and to make sure the organization is known. The campaign for these is to be versatile enough to be put up in any website with links to everything that is going on with the organization, example of it being HSC’s Facebook, Twitter page and website. Since there is only a limited amount of information that can be put on these ads it’s more effective to create and intrigue and provide them with the necessary links to find out more about the organization and how they can get involved. The next piece in the online ad campaign puzzle is of course the ever popular, Facebook ad. Ever since the big boom of the new killer app Facebook has come out their advertising model has also managed to gain a lot of popularity. Today an online ad campaign feels empty without the incorporation of a Facebook ad. This is rightly so as, Facebook ads are very effective in targeting the correct demographic through the large pools of data they have on each and every individual. The pricing strategy of Facebook is also done accordingly and the client can rest assured that what they pay for is what they get. In conclusion deeming the nature of the organization, the type of advertising campaign they would need is to be known on the internet without creating a notorious reputation for spamming or annoying anyone. In that regard banner and tower ad with no sound or flash, plus the Facebook ad would serve the purpose quite well. The design of the ad hopefully creates enough of an intrigue to ensure most people who view it do click through.  <span style="display: block; line-height: normal; margin-bottom: 10pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: justify;"><span style="color: #0d0d0d; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 0px; overflow-x: hidden; overflow-y: hidden;">﻿ <span style="display: block; line-height: normal; margin-bottom: 10pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: justify;">