Annotated+Bibliagraphy

Article Title: Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations Article Source:  Gretzel, U., Y.-L. Yuan, and D. R. Fesenmaier. "Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations." //Journal of Travel Research // 39.2 (2000): 146-56. Print. Article Author(s): Ulrike Gritzel, Yu-Lan Yuan and Daniel R. Fresenmair Reviewed by: Eric N. Madan

Abstract:

Information technology, especially the World Wide Web, has had a tremendous impact on the tourism industry over the past years. With the constant evolution of new technologies and innovations in terms of advertising strategies there is a change in the consumer market. This added to the growing competition has lead to an overall increase in globalization. The National Laboratory for Tourism and e-commerce organized a workshop in an effort to identify effective strategies for tourism advertising on the Internet. The results indicated that information technology has led to a number of profound changes in the assumptions underlying communication strategies. It was concluded that the change occurring in the new economy involves a rethinking of who partners and competitors are and how networks with other organizations can increase organizational capacity to learn. It is a highly debatable topic on whether or not the success of destination marketing in the new economy is more about change in approach or if it is the in essence the technology itself. It is difficult for most destination marketing organizations to keep up with the rapid change and increase in the pace with which new technologies are evolving. The problem lies in the fact that most of these organizations struggling with the fact that they are running on a very limited financial and human resource and they would not be able to obtain the technological expertise within their time constraints. This article gives us a very in depth and holistic overview of the impact as well as the implications that information technology and the World Wide Web has on entire tourism industry.

Tags: Advertising Strategies, Destination Marketing Organizations, change in the new economy



Article Title: Current Advertising on the Internet: The Benefit and Usage of Mixed Media Advertising Strategies Article Source:  <span style="color: #0d0d0d; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 200%;">Schumann, David W., and Esther Thorson. //<span style="color: #0d0d0d; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 200%;">Advertising and the World Wide Web //<span style="color: #0d0d0d; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 200%;">. Mahwah, NJ: Lawrence Erlbaum Associates, 1999. Print. <span style="color: #0d0d0d; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 200%;"> <span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px; line-height: 19px;">Article Author(s):Ann E. Schlosser and Alaina Kanfer Reviewed by: Eric N. Madan

Abstract:

<span style="color: #0d0d0d; font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 200%;">In the past five years the scope of the internet has increased by a minimum of 25 folds. Now that there are increasing amounts of dependence people have on the internet it is time that there must exist a paradigm shift in terms of advertising. However it has been observed that with the transformation taking place most companies are not comfortable in adopting the commercial possibilities of online advertising, as some have suggested that the internet is better suited interpersonal communication. The executives of the company are questioning whether the impact and effect of the internet is truly a reality or just a false hype that is being created. Advertising on the internet have many benefits that do not normally exist when it comes to traditional form of advertising. The internet reaches an audience that is worldwide with a lot of ease and efficiency. Companies are able to maximise this aspect to the full potential in terms of online advertising and reach out to a much larger target audience than they normally would. Gaining brand recognition in a global market would give the company a competitive advantage over the rest of its competitors in the industry. This is extremely crucial as having an online presence in the world is fast developing into a requirement in order to be recognised as a key player in the market. This article is very helpful in understanding the impact that online advertising and the World Wide Web can have on company especially with the use of mixed media advertising.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px; line-height: 19px;">Tags: Current Advertising on the Internet, Mixed Media Advertising Strategies, Benefits and Usage, Advertising on the World Wide Web

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